Have you ever said to yourself...

  • “I used to be in shape! How did I get here?”
  • “My back hurts, so I need to wait for that to get better before starting anything”
  • “I’ll start next Monday…er…actually, I’ll start after my vacation”
I’m Jay Williams, and I’ve been there and said ALL of those things.
You don’t like what you see in the mirror, you avoid the scale, and you keep telling yourself you’ll take care of yourself… eventually.
How long are you willing to wait?
At 31 years old, I sat in the emergency room with chest pains, weighing 315 lbs and feeling like crap. I used to be in shape when I played sports. However, the perfect storm of  injuries, a desk job, too many tacos and binge watching TV ended that.
I sat in the ER thinking about all the signs I had been ignoring.
I was getting winded walking stairs, no longer fitting into my clothes, wearing extra layers to hide my body, back pain…
The ER doctor told me my chest pains were not heart problems, only stress. He also said I could stand to lose some weight.

I looked for every gym, boot camp, trainer, and “transformation challenge” I could find waving a wad of cash and yelling “Take my money! I want to lose weight!” 
Every program I tried led to failure, and made me feel worse and worse.
How do you stay motivated when your goal is just a number on the scale?
It was only when I found a program focused on getting stronger, faster, and using my body that I actually started losing weight!
Focusing on what you can DO instead of what you want to LOSE makes fitness a lot more fun.
It led me to:
  • Lose 100 lbs
  • Run a marathon
  • Learn to swim and complete a triathlon
  • Finish 7 spartan races
  • Go from zero pull-ups to a 5 strict ring muscle-ups
Most importantly, the newfound confidence improved every aspect of my life.
Getting in shape cleared the path to travel the world, have a family, start two businesses, and build up a team of dedicated coaches.
Since 2008, our team has helped more than 2000 people completely transform their lives. 
We believe when you feel strong, capable, and confident, you can live a better life.

Are you ready to start your journey?

Lives changed over the last 10 years
5-star reviews ⭐️⭐️⭐️⭐️⭐️
Average fat loss in the 1st 8 weeks
1 %
added to deadlift In the 1st 8 weeks
1 lbs

Meet the Team!

Our coaches have more than 50 years of combined experience changing lives.

Wendy Medina


Katie Beechem


Cristina Ramos


Heidi Scharein


Esther Ha

Operations Manager

Michael Lee

Co-Owner, Coach

Jay Williams

Co-Owner, Coach

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Call/Text: (510) 225-9196
Email: info@halefitness.com
Jay Williams, Founder

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More questions?
Call/Text: (510) 225-9196
Email: info@halefitness.com